If you’re a business owner, you know that staying up-to-date with the latest social media trends is essential for success. Instagram is one of the most popular social media platforms, and using Instagram reels can help you stand out from the competition. In this blog post, we’ll give you three reasons why you should use Instagram reels and eleven tips to get started. Keep reading to learn more!
What are Instagram Reels?
Before getting into why you need to use Instagram Reels, let’s take a snapshot of what it is!
Instagram Reels are a new way to share videos on Instagram. They are like Stories, but instead of just one video, you can share up to ten videos that play one after the other while using effects and audio.
Since the feature’s launch, Instagram has expanded to include 60-second Reels as well.
You can share Reels on your feed, so your followers see them, plus reels appear in the Explore section so new customers can find you.
3 Reasons Why You Should Use Instagram Reels
There are plenty of great reasons to use Instagram Reels, including the following.
1. It’s Another Way to Be Visible
Creating Reels gives you yet another way to be visible on Instagram. Use it to supplement your Instagram stories, IGTV, and Live posts, as well as your regular posts.
You can use Reels to boost your visibility. Use it in conjunction with any of the following: stories, IGTV and Live posts as well as regular posts – this will ensure maximum exposure.
Creating reels gives brands yet another way to capture attention from potential customers, which means more business opportunities down the line through increased brand awareness or conversion rates.
2. They Last Longer than Stories
Instagram Reels are a great way for you to display the best of your day or week on social media. Unlike stories, they don’t disappear after 24 hours so it’s easier and more accessible for your followers.
3. They Show Up in Explore and More
Your Reels can appear in the Explore tab to help you reach new followers and potential customers. They’ll also appear on pages dedicated to hashtags, songs or effects that are used throughout your videos.
11 Tips to Get Started with Instagram Reels
Once you are convinced that using Instagram Reels should be part of your social media strategy, here are some pointers to get started. They’re simple, quick and easy ways that will help transform the way people see you on social media.
1. Don’t Forget to Include Hashtags
Remember that you want people to find your Reels on the Explore page or by searching hashtags. Boosting a post’s chances of being viewed can be done with hashtag use, so make sure when posting new content that you include appropriate tags.
2. Include Captions
Closed captions are a great way to expand your reach and make sure your content is accessible. They aren’t just good for hard-of-hearing followers, they’re also an essential tool in public settings where people may not have headphones handy or their listening volume isn’t high enough!
3. Show Off Your New Products or Services
The best thing about Instagram Reels is that you can showcase your new products or services. You could do a quick product demo, talk briefly about its benefits and share anything else which seems relevant to the business such as upcoming events.
4. Suggest Uses for Your Products
You can use Reels to make suggestions on how followers can use your product or service. For instance, if I had a business specializing in cuisine from France and Italy then one of the things that would naturally come up is recipes for infused oils or pasta.
5. Answer Questions
Reels are a great way to improve your engagement and level of interaction with followers on Instagram. This is due in part because you can share answers from the Reel – it’s like having an FAQ section for all those questions people may ask without knowing where else they should go, unlike stories that disappear in 24 hours.
6. Give Tips Related to Your Industry
You can also use Reels like you would blog posts, infographics, or longer videos. Use these short videos to your advantage by educating your followers or sharing tips about your industry. For instance, if you sell jewelry, you could make a Reel about jewelry cleaning or storage tips.
The power of Reels is in their short-form nature. They are an excellent way to share information about your industry or niche with followers who may not have time for long blog posts, but still want the latest tips and tricks! For instance, if you sell jewelry, make a reel showcasing how to clean jewelry or storage tips.
7. Give a Glimpse Behind the Scenes
You can also use Reels to show what goes on behind the scenes at your business, which will make followers feel more connected and give you a human touch. This should boost engagement levels and sales as well.
8. Share Testimonials
You can include a short, 15-second video in place of your longer YouTube testimonials. They’re perfect when you want people to see the results of your product or service in one quick glance.
9. Share Deals and Promotions
Consider giving your followers access to exclusive promotions or deals. This is a great way of boosting both follower count and sales.
10. Announce Events
If you have an upcoming event, use Reels to generate excitement about it. You can also provide updates and additional information for these events via the app.
11. Just Follow the Trends
There are a lot of ways to use Instagram Reels for your business. You could follow trends and post on them. However, you will get better results if you can somehow relate these trends with what’s happening in your company or products.
Instagram Reels is the perfect way to get creative and share your latest video on social media. These videos don’t disappear, so you can be as innovative with them as possible! Create an awesome reel using hashtags or behind-the scenes looks and then share across your social media platforms.